Creative Content was founded to help companies tell their story and reach their audience through compelling writing, accurate tone, and effective strategy.
Areas of Expertise: marketing communications, writing, social media
Agency/Industry Specialties: local government, A/E industry, software industry, B2B, B2C, small businesses
Content Writing and Brand Storytelling
Your company and your brand have a story to tell. How you tell that story to your potential customers makes all the difference in connecting with them. Are you putting out compelling, shareable content for your industry? Does your content allow your potential customer to imagine themselves using your product/service?
Creative Content will elevate your content and storytelling on your website, and in your marketing pieces such as e-newsletters, brochures, promotional materials, and fact sheets.
Your company’s communication plan charts the course for your marketing tactics and the reason behind them. At least, it should. An effective communications plan identifies the key areas on which you should focus your marketing, determines the channels which will be most effective, and maps out how to accomplish your goals.
Let Creative Content assist in your communications plan and strategy and enjoy the peace of mind that comes with knowing your business has a proven and well-thought-out path to follow. A communications plan typically includes competitor analysis; buyer personas; brand messaging; measurable goals; and strategies for content, website, and social media.
Social Media Strategy
Every single business can benefit from social media in their marketing mix. It’s really a must in order to reach a vast majority of your audience. However, as with most tactics, it needs to be executed smartly and efficiently in order to see a decent return on your investment. It doesn’t need to take up a lot of time, but it does need some care and feeding. If you don’t have time, or just don’t have the interest but know you need to do it for your company, Creative Content can step in to be your social media spirit guide.
Creative Content’s social media services include a social media account(s) audit to determine the state of social status, competitor analysis, brand persona review/development, channel analysis and recommendations; and analytics and reporting.
Blog posts are a fantastic way to keep adding fresh content to your website and increase your findability because they are easily shared and can be far-reaching. They also allow your brand story to be told, through thought leadership and the sharing of knowledge. Consistent blogging drives traffic to your website and helps build your reputation as an authority on your product or service.
Creative Content’s blogging services will generate fresh content for your website, and ensure you are consistently posting and building a following. The services include research, interviewing subjects, and writing with search engine optimization in mind.