Areas of Expertise: marketing communications, writing, social media
Agency/Industry Specialties: local government, A/E industry, software industry, B2B, B2C, small businesses
ESB Certified with the Colorado Department of Transportation. Learn more.
DBE Certified with the City & County of Denver. Learn more.
"Katie's work is so nicely organized and written! When I'm talking to her about my business I feel like it can be a mess of a lot ideas and words slowly tumbling out of my mouth. But then she wraps it up in a nice neat package that people can read and understand so much more easily than my jumble of jargon!"
~ Bridget Molloy, Bridget's Botanicals
Content Writing & Brand Storytelling
Your company and your brand have a story to tell. How you tell that story to your potential customers makes all the difference in connecting with them. Are you generating compelling, shareable content for your industry? Does your content allow your potential customer to imagine themselves using your product/service?
- Editing and rewriting of content
- Development of your brand story
- Marketing pieces such as e-newsletters, brochures, promotional materials, and fact sheets
Your company’s communication plan charts the course for your marketing tactics and the reason behind them. At least, it should. An effective communications plan identifies the key areas on which you should focus your marketing, determines the channels which will be most effective, and maps out how to accomplish your goals.
- Development of communications plan and strategy
- Competitor analysis
- Buyer personas
- Brand messaging
- Measurable goals and strategies for content, website, and social media
Social Media Strategy
Every single business can benefit from social media in their marketing mix. However, as with most tactics, it needs to be executed smartly and efficiently in order to see a decent return on your investment. It doesn’t need to take up a lot of time, but it does need some care and feeding. If you don’t have time, or just don’t have the interest but know you need to do it for your company, Creative Content can step in to be your social media spirit guide.
- Social media account(s) audit
- Competitor analysis
- Brand persona review/development
- Channel analysis and recommendations
- Advertising Campaigns
- Analytics and reporting
Blog posts are a fantastic way to keep adding fresh content to your website and increase your findability because they are easily shared and can be far-reaching. They also allow your brand story to be told, through thought leadership and the sharing of knowledge. Consistent blogging drives traffic to your website and helps build your reputation as an authority on your product or service.
- Topic research and interviews
- Blog post creation (600-1,200 words per post)
- Photo search and/or graphic creation
- Writing with search engine optimization in mind