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Creative Content MarketingCreative Content was founded to help companies tell their story and reach their audience through compelling writing, accurate tone, and effective strategy.

 

 

Areas of Expertise: Marketing communications, content writing, public information.

Agency/Industry Specialties: local government, public land management agencies, non-profit, A/E industry, software industry, B2B, small businesses.

 

What Clients Have to Say

Katie was hired in 2021 by NoCo Places, a collaboration of eight federal, state and local public land agencies working together to manage the impact of increased demand for outdoor recreation and visitation on public lands in north-central Colorado. Her creativity, judgment and skills have made an invaluable contribution to our effort. The messaging she has developed and communicated has been compelling. She has also done an extraordinary job of coordinating and balancing the interests and desires of eight different governmental agencies with different missions and constituencies. In short, Katie is awesome!

Steve Consultant Steve Coffin Strategies

Katie provides thought-provoking articles and case studies for our corporate blog. As an experienced writer, she is an excellent storyteller and has a clear understanding of the audience we are speaking to.

Christie Growth Marketing Manager Bang the Table

We were in the midst of finding our voice when Katie came in, did the research, and was able to turn our blog into a multi-platform content haven. She performs at such a high level that her content received little to no edits from the team.

Operations Manager Thrive Virtual
“Katie provides the rare commodity of absolute dependability paired with thorough understanding. When pressed under a deadline, I can reach out to Katie, knowing she will get it done on time with minimal oversight while asking questions that carve a path to the exact solution we need. Having a direct line to what is necessary with such clarity saves me the time and stress of miscommunication or redundancy.”
Hannah Communications & Graphics Mgr Wilson & Company, Inc.
"Katie's work is so nicely organized and written! When I'm talking about my business I feel like it can be a mess of a lot ideas and words tumbling out of my mouth. But then she wraps it up in a nice neat package that people can read and understand so much more easily than my jumble of jargon!"
Bridget Molloy Owner Bridget's Botanicals

Content Writing & Brand Storytelling

Your company and your brand have a story to tell. How you tell that story to your potential customers makes all the difference in connecting with them. Are you generating compelling, shareable content for your industry? Does your content allow your potential customer to imagine themselves using your product/service?

  • Content writing for websites, articles, case studies, and promotional pieces
  • Reviewing and rewriting existing content
  • Story Maps: ArcGIS and Shorthand
  • Development of your brand story
  • Graphic design and layout for marketing collateral such as promotional materials, annual reports, and infographics
  • Videography
  • Editing and proofreading

 

Public Information/Communications

Creative Content will provide content writing specifically for public information purposes. Whether your public project requires meetings and workshops, or is communicated entirely online, you want to ensure your messaging is consistent across all channels, and updates are communicated correctly. Katie Matthews has experience in communications for public projects and a knack for drawing the appropriate themes and messages from the project team.

  • News releases
  • Presentations
  • Brochure/handout/board copy
  • Website content
  • Messaging for social media

Communications Plans & Strategy

Your company’s communication plan charts the course for your marketing tactics and the reason behind them. At least, it should. An effective communications plan identifies the key areas on which you should focus your marketing, determines the channels that will be most effective, and maps out how to accomplish your goals.

  • Development of communications plan and strategy
  • Buyer personas
  • Brand messaging
  • Measurable goals and strategies for content, website, and social media

Videography

Videos tell a story in a visual, engaging way that many people prefer today. Videos can be shared across many platforms, increasing the reach of the message. Katie Matthews will write a video script, direct the filming, and produce a professional, aesthetically pleasing video.

  • Topic research and script writing
  • Film direction and execution
  • Video production