Ohhh Netflix, what were you thinking?
Sometime in June – Netflix announces price hike = customers are annoyed.
September 18 – Netflix announces they will be splitting DVDs and streaming video into two separate websites and services = customers are pissed.
October 10 – Netflix recants with blog post and sends email to all customers letting them know they have canned the two-service idea and DVDs and streaming will stay the same at Netflix.com = customers are more annoyed, have eye brow raised; and/or have already cancelled their subscription.
It’s great that Netflix actually listened to their customers, (how could they ignore the THOUSANDS of negative comments on that blog post, which seem to now be removed BTW), and responded quickly to the outcry. But who the hell was the bonehead in their marketing department who thought up the idea in the first place? Why did they think it was a good idea to make things MORE complicated for the consumer? And why did they name the never-to-be service ‘Qwikster’, which sounds so much like Amway’s Quixtar that it makes me want to barf and NOT clean up the floor with Amway products. (did I mention I have a hatred for Amway? Ahh, another post).
Anyway, good job Netflix in doing the right thing. You will keep this customer. But next time, think long and hard before listening to your corporate marketing guru. In fact, I think you should just hire ME. 🙂
Did anyone cancel Netflix over this debacle?
3 replies added
Ryan and use to be huge advocates of Netflix but cancelled early last year because we started using red box. We have been following this ordeal. Did you seebthe Netflix headlines on yahoo this week. I feel these folks ar just digging themselves deeper into a hole. Ridiculous!-Angela
Who'd have thought a company might kill loyalty by screwing its customers? The problem is that, although many have succeeded due to their giant market share, Netflix wasn't the only girl at the dance.
Right. And now she's that desperate girl running around asking people to dance with her, with a mascara tear-stained face yelling, 'What's wrong with you people?!'